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Customer Engagement in Banking: Why Personalization, Not Share of Wallet, Defines Future Primacy
Khushali Mate August 21, 2025
In banking, primacy is no longer defined by who holds the largest deposits but by who wins daily engagement. As
Featured Insight
Flexible “API Framework” For Enhanced Efficiency and Compliance
Banks must continuously adapt to meet the ever-growing demands of their customers. As decision makers in the banking and financial services seek innovative solutions, modernizing communication systems has become paramount.
Latest Insights
How Banks Can Win Gen Z’s Trust in the ‘Now’ Economy
Harsh Pranav August 11, 2025
“Gen Z doesn’t just bank – they expect outcomes now and guidance when it matters.” Generation Z doesn’t wait—and they
Banking on Behavior: Lifestyle Segmentation as a Revenue Growth Catalyst
Harsh Pranav July 24, 2025
“Knowing your customer’s age or income won’t drive growth – understanding their intent will.” Growth in banking isn’t won by
Why Personalization Is Non-Negotiable in Banking Today
Khushali Mate July 17, 2025
In a market where customer patience is thinning and acquisition costs are rising, personalization has shifted from optional to operational,
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