The interconnected global marketplace that we live in is experiencing a revolution that has been termed the ‘Customer Experience Movement.’ Businesses around the globe are now tweaking their strategies to be a part of that movement. This blog will talk about the basics of Customer Experience Management and how it can positively impact any business.
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better
Lately, there has been sort of a ‘paradigm shift’ when it comes to Customer Communications in the BFSI sector. This can be attributed to the intense competition for consumer attention and engagement in the respective commercial landscape. The fight for digital eyeballs is getting strenuous day by day! To talk candidly, this is because consumers