One of the most common terms that you might have heard while talking about brands is customer loyalty. Also, there is a common trend that hovers around the term that it is difficult to maintain a loyal customer base while others benefit from customer lifetime support. Customer Loyalty Programs can’t be considered purely coincidental, it
You might have come across this blog searching for ways to improve customer retention at your organization. Before we dive into the topic, let’s ask some basic but important questions… What is the most vital asset for your company? There are many good answers to this question; however, considering the theme of the blog, your
The interconnected global marketplace that we live in is experiencing a revolution that has been termed the ‘Customer Experience Movement.’ Businesses around the globe are now tweaking their strategies to be a part of that movement. This blog will talk about the basics of Customer Experience Management and how it can positively impact any business.
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better
Lately, there has been sort of a ‘paradigm shift’ when it comes to Customer Communications in the BFSI sector. This can be attributed to the intense competition for consumer attention and engagement in the respective commercial landscape. The fight for digital eyeballs is getting strenuous day by day! To talk candidly, this is because consumers