The ever-growing technical advancements are changing customer experiences. With constant digital transformation strategies and a data-driven approach, customer communications have now become recipients of new devices, channels, and modern technology. Communication is an essential element to build relationships with customers, vendors, partners, and employees. Digitalization has made customers grow more demanding and less forgiving. According
Author: Kartikeya Awasthi
In the dynamic realm of business, where competition is fierce and customer expectations are ever-evolving, effective communication has emerged as the cornerstone of success. Welcome to our insightful blog where we delve into the fascinating world of “How to personalize the customer experience”. In this journey, we’ll explore the latest trends, strategies, and tools that
You might be familiar with the Pareto principle (the 80-20 rule), which essentially means that 20% of your customer base will generate 80% of the business revenue. That is why you see many industries and organizations trying to interact with that 20% of their customers through client communications via correspondence emails, welcome kits, forms, vouchers,
With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bidirectional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in
How many of us can claim that we know our customers really well? I think none of us have really stepped into the customer’s shoes and experienced their story. Often customers demand experiences that are highly interactive and responsive, but businesses today have failed to apprehend the true value of building customer relationships. To ensure