Customer engagement with an organization for a number of reasons and most of them can be categorized into different journeys involving various digital channels. Out of them, the most important is the customer onboarding journey. A customer onboarding journey begins with the step of onboarding new clients to understand all the product features followed by
Category: Customer engagement and retention strategies
Customer engagement refers to the interactions between a customer and a company. This can be through various channels, such as social media, email marketing, customer service, and more. Effective customer engagement strategies aim to build a strong emotional connection between the customer and the brand, which can lead to increased customer loyalty and advocacy.
The interconnected global marketplace that we live in is experiencing a revolution that has been termed the ‘Customer Experience Movement.’ Businesses around the globe are now tweaking their strategies to be a part of that movement. This blog will talk about the basics of Customer Experience Management and how it can positively impact any business.
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better
Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new
The stiff competition and expanding regulations in the market have compelled the entire utility sector to rethink its Utility Communications Strategy. With the rising number of transactions and information-heavy documents, it has become difficult for the industry to deliver a paperless experience that tends to improve the entire customer journey. With information available in abundance,