“Your Most Unhappy Customers Are Your Greatest Source Of Learning.” – Bill Gates The above quote clearly signifies the importance of customer experience and how a dissatisfied customer can make or break your brand. Dissatisfaction with a brand is the outcome of various factors. In some cases, it might just be a nominal scenario going
Category: Customer engagement and retention strategies
Customer engagement refers to the interactions between a customer and a company. This can be through various channels, such as social media, email marketing, customer service, and more. Effective customer engagement strategies aim to build a strong emotional connection between the customer and the brand, which can lead to increased customer loyalty and advocacy.