Your customers are on the move, with unprecedented access to your competitors. You must earn the highest level of trust for customer retention, win more business and create genuine loyalty. Businesses cannot exist without customers, not even Banks, and other financial operators. What has changed in the past few years is Customer Experience Technology and
Category: Customer personalization and segmentation
Customer personalization and segmentation are crucial elements of any successful business strategy in today’s highly competitive market. It involves tailoring products, services, and marketing messages to the specific needs and preferences of individual customers based on their behavior, interests, and demographics.
Ingredients for Personalized Experiences: Data, and Communications Our experience with leading BFSI players in the global market has led us to a realization: Rethink customer communications the same as data. As you send out communications, basis customer behavior and other insights, you will optimize and make it more contextual for the next cycle. Hence, your
Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new
“Your Most Unhappy Customers Are Your Greatest Source Of Learning.” – Bill Gates The above quote clearly signifies the importance of customer experience and how a dissatisfied customer can make or break your brand. Dissatisfaction with a brand is the outcome of various factors. In some cases, it might just be a nominal scenario going
As we are sailing through the third fiscal quarter of 2022, it becomes important for each one of us to revisit our existing business strategies and be prepared for FY23 in advance. Especially, in the Insurance Industry where regulatory norms and compliances rule the decision-making capabilities of businesses. With the rise in the number of policyholders, the