The interconnected global marketplace that we live in is experiencing a revolution that has been termed the ‘Customer Experience Movement.’ Businesses around the globe are now tweaking their strategies to be a part of that movement. This blog will talk about the basics of Customer Experience Management and how it can positively impact any business.
Category: Digital customer experience
Digital customer experience is the sum total of a customer’s interactions with a brand across all digital channels, including websites, social media, mobile apps, and online marketplaces. It encompasses everything from the ease of finding information to the speed of page load times, from the intuitiveness of navigation to the responsiveness of customer service.
Ingredients for Personalized Experiences: Data, and Communications Our experience with leading BFSI players in the global market has led us to a realization: Rethink customer communications the same as data. As you send out communications, basis customer behavior and other insights, you will optimize and make it more contextual for the next cycle. Hence, your
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better
Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new
The stiff competition and expanding regulations in the market have compelled the entire utility sector to rethink its Utility Communications Strategy. With the rising number of transactions and information-heavy documents, it has become difficult for the industry to deliver a paperless experience that tends to improve the entire customer journey. With information available in abundance,