In today’s digital age, businesses are faced with an overwhelming amount of data. From customer interactions to financial transactions, to website analytics, the data is endless. However, data alone doesn’t provide much value to a business. It’s the insights derived from this data that can lead to business growth and success. This is where Business
Category: Omni-channel communications
We live in an era of fast-paced digital transformation in which modern-day consumers expect to find information when they want it, solutions when they need them and access to find both on their own. Self-service, social media, live chat, video conferencing, and unified communications and collaboration have been fostered because of developments in the domain
One of the most common terms that you might have heard while talking about brands is customer loyalty. Also, there is a common trend that hovers around the term that it is difficult to maintain a loyal customer base while others benefit from customer lifetime support. Customer Loyalty Programs can’t be considered purely coincidental, it
Customer engagement with an organization for a number of reasons and most of them can be categorized into different journeys involving various digital channels. Out of them, the most important is the customer onboarding journey. A customer onboarding journey begins with the step of onboarding new clients to understand all the product features followed by
Ingredients for Personalized Experiences: Data, and Communications Our experience with leading BFSI players in the global market has led us to a realization: Rethink customer communications the same as data. As you send out communications, basis customer behavior and other insights, you will optimize and make it more contextual for the next cycle. Hence, your