How many of us can claim that we know our customers really well? I think none of us have really stepped into the customer’s shoes and experienced their story. Often customers demand experiences that are highly interactive and responsive, but businesses today have failed to apprehend the true value of building customer relationships. To ensure
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The year 2017 saw Direct Mail making the greatest household impact, pertaining to the tangible experience it offers its customers. On the contrary, a United States Postal Services (USPS) report recorded a decline in transactional mail responses, owing to the swift adoption of electronic delivery and the mammoth emergence of social media. Digital Print Solutions
Insurance customers’ expectations are being shaped by their experiences with companies like Amazon and Uber. New expectations of choice, convenience, tailor-made solutions, and lower cost, are both a challenge as well as an opportunity for Insurers to improve revenue, profitability, customer centricity, and retention. That experience is especially important in today’s digital age where the