Digital Darwinism has not only revolutionized every industry but has also empowered customers to influence brands. With multiple options and services readily available for customers, it becomes more important for brands to shift their focus from a product to a customer-centric organization. At a strategic level, businesses have already aligned their goals with the customer’s
Tag: b2b customer experience
Every CX in business, either a product or service, have interactions with their customer at some point in the customer journey. This interaction forms the basis of whether your customers will continue to be with you or not. In this blog, we are going to understand what is customer experience and what are key metrics