Ingredients for Personalized Experiences: Data, and Communications Our experience with leading BFSI players in the global market has led us to a realization: Rethink customer communications the same as data. As you send out communications, basis customer behavior and other insights, you will optimize and make it more contextual for the next cycle. Hence, your
Tag: Banking and Financial Services
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better
Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new