Customer Experience Management (CXM) has been a critical aspect of the banking and financial services industry for a long time, but with the advent of digital technologies, the way in which banks and financial institutions communicate with their customers has been undergoing a transformation. CXM platforms are playing a key role in this digital transformation
Tag: customer engagement
Personalization is a crucial aspect in delivering a Successful Customer Experience (CX). With the increasing competition in the market, businesses need to create a unique and personalized experience for their customers to stand out. Personalization is about understanding and anticipating the needs of customers and providing relevant content, products, and services based on their preferences.
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better
Digital Onboarding in Insurance The last time the Insurance Sector had projected a negative growth in Gross Written Premium (GWP) was in 2009-2010, right after the global financial crisis. There simply wasn’t enough trust left in consumers to go for renewals and subscriptions. Insurance Customers today are heading down the same road. Now having witnessed