Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new
Tag: customer experience banking
With the advent of several fintech and non-banking start-ups, there is mounting pressure on the banking and financial services (BFSI) industry to rethink its customer experience strategies. In this blog, we are going to look at the recent challenges faced by banks and what they can do to solve them. Customer Experience Challenges Banks facing
Annie has an account in Bank X. She relocated to another country and wanted to update her contact details with the bank, but due to lack of time and long call queues, she couldn’t do it. At the end of every month, the bank was still delivering letters and updates on her old contact details
For any business to be successful in today’s world, depends a lot on customer experience and the transparency of communication channels. The need is to understand what the customer needs in a fast-moving environment. Therefore, 2022 will witness a battle for intense and new relationships with customers and once it has been established, financial marketers