Digital Darwinism has not only revolutionized every industry but has also empowered customers to influence brands. With multiple options and services readily available for customers, it becomes more important for brands to shift their focus from a product to a customer-centric organization. At a strategic level, businesses have already aligned their goals with the customer’s
Tag: customer experience improvements
“A satisfied customer is the best business strategy of all” – Michael LeBoeuf A new digitally empowered society is emerging, and marketers need to shift to a customer-centric mindset to meet the evolving needs of their customers. This has pushed understanding and improving the customer experience (CX) to the forefront. Gartner defines customer experience as