For a very long time, banks treated customers as ticking boxes for various monetary exercises. With programs that come with CX do little more than sending surveys after any significant event, banks are losing out on the tricks that help to serve customers effectively in real-time across multiple communication channels.
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An enhanced digital banking experience can help you to stay ahead of your competitors. The customer experience in the banking sector has enough potential to achieve sustainable growth. Invest to improve the customer experience as the competition between financial institutions is rising. You can check out the schemes of FCI & apply them to manage your customer communications.