Customer Communications Management
Transform Your Transactional Correspondence into a Revenue Channel
Varta augments your customer communications with a decision intelligence layer to unlock a new avenue for growth.

Revealing Untapped Customer Insights: Maximizing CCM impact
Varta’s CCM platform enhances loyalty and lifetime value with personalized engagement with your existing customers. It enhances your batch, on-demand, and ad-hoc communications with hyper-personalized products recommendations – joining the dots between customer experience and revenue growth.
Enhanced Customer Insights
The centralized analytics dashboard maximizes revenue opportunities by leveraging sophisticated customer behavior analysis and provide comprehensive insights on customer engagement across all communication channels.
Omnichannel Orchestration
Track and ensure 100% deliverability of your bills, statements, alerts, notifications and more with tailored delivery pipelines according to business needs with real-time analytics.
Omnichannel Experiences
Dynamic & Interactive Communications
Interactive Personalized Videos
Deliver an immersive experience to your customers with Varta. It transforms your complex service communication into an easily comprehensible audio-visual by ingesting data and interactivity into data-driven videos.
Hyper-personalization At Scale
Seamlessly Distribute Through Any Channel

Incremental Growth Without Any Additional Marketing Investment
Increase Share Of Wallet
FCI helps turn your customer communications into a vehicle for incremental revenue from your existing customers.
Reduce Churn And Increase Customer Retention
Transform your customers’ experience by discovering the hidden signals about their needs and preferences and proactively nurturing them with personalized recommendations.
Deliver Personalized Experiences At Scale
Analyzing the metrics through AI/ML and iterating essential personalized and timely responses. Creating strategies that invoke customer satisfaction, and loyalty.
Elevate Experiences Across The Customer lifecycle
Varta ensures a positive customer experience is achieved as per analysis of customer patterns and needs. It creates personalization even in batch communication, enabling feeling of value and care for the customer.

Whitepaper: The Strategic Role Of Customer Communications Management (CCM) In The Digital Era
Explores how effective customer communication management plays a pivotal role in business success, especially amidst the opportunities and challenges presented by digitalization.
