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Detect Intent Before It’s Expressed
Personalize With Purpose
Predict and Prevent Drop-Offs
Deliver At The Right Moment
VARTACore: Turn Routine Statements and Alerts into Strategic Touchpoints
VARTACore Helps Banks Transform Communications into Engines of Impact and Growth Banks process millions of messages every day. Be it account statements, payment
Mobile Push Notifications
Anticipate What Matters. Push When It Counts.
Drive timely action with VARTA mobile push. Deliver real-time, personalized notifications that are predictive, compliant, and purpose-driven to build trust and growth.
Stay Connected, Even When They’re Away
Keep your customers engaged with meaningful, context-driven notifications — helping them take action, stay informed, and feel supported, even when they’re not actively using your app
Stay Visible Beyond The App
Be present even when your customers aren’t logged in. Mobile Push Notifications instantly reach users’ devices, keeping your bank connected through timely, event-based communication.
Guide, Don’t Interrupt
Whether it’s a payment confirmation, rate update, or spending insight — each message is designed to assist, not distract. Context makes the difference between ignored and impactful.
Build Continuous Engagement
Consistent, data-driven notifications keep customers informed and empowered. Every alert becomes a moment to reinforce trust and strengthen digital relationships.
Make Notifications a Meaningful Customer Moment
With VARTA, each mobile push notification becomes more than an alert. It’s a data-driven, personalized interaction that informs, engages, and inspires action in real time
Identify customer signals — from bill payments to declining balances — and trigger relevant, helpful notifications instantly.
Craft messages that reflect a customer’s individual journey: a gentle EMI reminder, a credit limit increase, or a savings goal prompt.
Use predictive intelligence to anticipate inactivity, re-engage dormant users, and prevent churn before it happens.
Send messages when engagement likelihood peaks — ensuring your bank’s communication feels timely, secure, and genuinely useful.
Smart Capabilities That Drive Every Notification
Drive perfect-moment interactions using data-driven intelligence to guide the action
Real-Time Event Intelligence
React instantly to customer actions like transactions, repayments, portfolio changes, or account milestones.
Dynamic Personalization Engine
Leverage first-party customer data to craft messages that feel relevant and human — not automated. From rate changes to personalized offers, every notification speaks directly to the user.
Orchestration Across Journeys
Coordinate push notifications with SMS, email, and in-app messaging to ensure consistency and avoid overlap across all communication channels.
Fallback Intelligence
If push delivery fails, VARTA automatically routes messages to alternate channels like SMS or WhatsApp to ensure uninterrupted communication.
Governed and Compliant
All message templates, approvals, and workflows are centralized within VARTA, maintaining regulatory compliance and brand integrity.
Unified Analytics
Measure engagement, conversions, and behavioral trends in real time to refine future campaigns. Turn engagement data into measurable growth opportunities.
Every Notification. One Clear Purpose: Driving Customer Growth
Instant Reach
Deliver timely notifications that inform, engage, and activate customers the moment action is needed across all devices and channels.
Meaningful Interactions
Send relevant, personalized messages that align with customer preferences, behaviors, and lifecycle stages.
Higher Retention
Maintain loyalty and engagement with consistent, compliant messaging throughout the customer journey.
Grow Lifetime Value
Measure key metrics like delivery, open rates, and conversions in one intelligent dashboard to optimize messaging and business impact.
Other Solutions
Omnichannel Orchestration
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Customer Experience Dashboard
Visualise, nurture and convert better through real-time decision-making without any additional investment in marketing tech stack.
Hyper-personalized Communication
Unlock the power of hyper-personalization and enhance the customer lifetime value
Bi-directional & Interactive Communications
Varta extends dynamism and interactivity across channels – SMS, WhatsApp, Email, pURL, pVideo, and interactive HTML.
Resources
How VARTA Redefines Real-Time Banking Communications with Advanced Data Streaming
Banking Communication Is Broken. Kafka Knows Why. Despite billions spent on digital transformation, many banks still suffer from delayed alerts,
VARTA’s Hyper-Personalization Engine: Fueling Growth for Future-ready Banks
Real-Time, AI-Driven Interactions That Convert—At Scale and Without Manual Effort Today’s customers expect more than transactional updates—they expect relevance. From
