Centralized Engagement Hub
Revenue Accelerator
Dynamic Communications
Data Adapter & Integrations
Workflow Automation
Interoperability
Banking
Financial Services
Utilities
Insurance
Healthcare
Credit Unions
Telecom
Professional Services
Consulting & Advisory
Legacy Migration
Insights
Whitepapers
FAQs
Brochures
E-Books
CCM Glossary 
Case Studies
Events & News
About Us
Information Security
FCI Cares
Leadership
Careers
Partner Program
Current Openings
VARTACore: Turn Routine Statements and Alerts into Strategic Touchpoints
VARTACore Helps Banks Transform Communications into Engines of Impact and Growth Banks process millions of messages every day. Be it account statements, payment
Personalized Short URL
Transform Clicks Into Conversions Harness The Potential Of pURLs
Elevate customer communications with tailored experiences and a competitive edge that sets you apart.
Forging Stronger Customer Connections Through PURLs
Get actionable insights with personalized short URLs to make informed decisions and refine your customer communication strategies for maximum impact.
Enhanced Personalization
Deliver a high degree of personalization by incorporating the recipient’s name or other relevant information into the URL, creating a more tailored experience.
Higher Conversion Rates
Sending targeted and personalized content on PURLs can lead to increased conversion rates as customers are more likely to respond positively to relevant offers or information.
Tracking and Analytics
PURLs enable detailed tracking and analytics, providing insights into customer behavior, preferences, and the effectiveness of the communication campaign.
Maximize Impact: Incorporate PURLs into Customer Communications
Discover the power of Personalized Short URLs in your marketing campaigns, offering recipients a unique and personalized experience that amplifies engagement and response rates.
Direct Mail Campaigns
Incorporate PURLs into your direct mail campaigns to provide recipients with a unique and personalized online experience.
Email Marketing
Enhance your email marketing strategy, guiding recipients to personalized content that resonates with their individual needs and preferences.
Customer Onboarding
Enhance the onboarding process for new customers. Provide a personalized experience with specific details about essential resources through a dedicated landing.
Customer Surveys and Feedback
Employ in survey invitations, directing customers to personalized surveys based on their previous interactions or purchases.
Foster a Sense of Individuality with Personalized URLs
Leverage PURLs to make each interaction an opportunity to strengthen the bond between your brand and customers.
Dynamic Content
Landing pages linked to PURLs can feature dynamic content that adapts based on the recipient’s profile, ensuring a relevant and engaging experience.
Automated Campaigns
Generate and manage PURLs automatically through our platform and streamline the process of creating and tracking personalized campaigns.
Multichannel Integration
Make PURLs a part of your multichannel strategy, seamlessly integrating with various communication channels to provide a consistent and personalized customer journey.
Security and Privacy
Add a layer of privacy and security via PURLs ensuring that the personalized content is accessible to the intended recipients only.
Increased Engagement
Capture the recipient’s attention making the customer feel valued, leading to higher open rates and click-through rates compared to generic communications.
Improved Customer Experience
PURLs direct customers to personalized landing pages with content, offers, or information specifically relevant to them, enhancing their overall experience.
Optimize Customer Reach with Personalized Short URLs with Our Expertise
Proven Expertise
With 17+ years of experience, FCI is a trusted leader in customer communications management solutions.
Scalability
Our tool grows with your business, ensuring that you can scale your communications strategy as needed.
User-Friendly Interface
FCI’s intuitive interface makes it easy for teams to collaborate and execute powerful communication campaigns without a steep learning curve.
Global Reach
Engage with customers worldwide through multi-channel communications, breaking down geographical barriers.
Other Solutions
Omnichannel Orchestration
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Customer Experience Dashboard
Visualise, nurture and convert better through real-time decision-making without any additional investment in marketing tech stack.
Hyper-personalized Communication
Unlock the power of hyper-personalization and enhance the customer lifetime value
Bi-directional & Interactive Communications
Varta extends dynamism and interactivity across channels – SMS, WhatsApp, Email, pURL, pVideo, and interactive HTML.
Resources
How VARTA Uses Kafka to Redefine Real-Time Banking Communications
Banking Communication Is Broken. Kafka Knows Why. Despite billions spent on digital transformation, many banks still suffer from delayed alerts,
VARTA’s Hyper-Personalization Engine: Fueling Growth for Future-ready Banks
Real-Time, AI-Driven Interactions That Convert—At Scale and Without Manual Effort Today’s customers expect more than transactional updates—they expect relevance. From
