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How VARTA Uses Kafka to Redefine Real-Time Banking Communications
Banking Communication Is Broken. Kafka Knows Why. Despite billions spent on digital transformation, many banks still suffer from delayed alerts,
Instant Push Notifications
‘Push’ them to an everlasting experience
Watch as your audience engages in the moments that matter most. Elevate your communication game, boost user retention, and drive conversions.
Gateway to foster real-time experiences for your audience
Ignite engagement and cultivate real-time connections with your audience through Varta and dynamic push notifications.
Hyper-Personalization
Varta can dissect every aspect of customer communication that is aligned to the existing customer’s preference or needs.
Enriched Multimedia Support
Varta’s interactive elements encourage users to interact with the notification, leading to higher open rates and click-through rates.
Actionable Insights
Tailor push notifications to specific customer segments based on their demographics, interests, purchase history, and relevancy with everyone.
Push Power: Varta’s One-stop solution for profitable interactions
Elevate your interaction strategy with Varta’s Push Power, which aims to offer a seamless one-stop solution for profitable and effective push notifications.
Send Reminders
Nudge the existing customer with the latest brand offerings, exclusive deals, and more to unidentified users.
Crucial Alerts
Disseminate key information through Varta's push notification feature. Alert existing customers basis their history of interactions, and patterns.
Gauge User experience
Remind customers of important actions through scheduled updates and gain customer satisfaction.
Re-engage inactive users
Enhance your outreach, reignite their interest, and encourage renewed interaction with Varta’s push notifications.
Carve unique interactions for them with the feeling of ‘care’
Make each notification a personal experience for your existing customer. Measure the effectiveness of every interaction and convert it into an opportunity with Varta.
Automated Notifications
Set up automated triggers based on specific customer actions or events, and sent recurring notifications based on customer preferences, browsing, etc.
Customer Segmentation
Empower businesses and tailor communications that resonate with specific customer groups, addressing the unique preferences and needs of each existing segment with precision.
Deep Links
Deliver focused interactions by seamlessly transitioning users from notification to desired content, increasing engagement and conversion rates.
Interactivity
Interactive notifications inject a new level of engagement, transforming experiences that go beyond simple text and visuals, allowing users to take immediate action directly within the notification itself.
API Integration
Unlock the full potential of Varta’s push notification capabilities by connecting it to your existing technology stack. Make way for seamless integration through automated workflows, real-time data exchange, and more.
Rich Notifications
Varta provides a suite of visually appealing and interactive experiences, enhancing the overall user journey. Visuals and audio messages that evoke emotions and create a stronger connection, foster impactful interactions.
Connect, engage and maximize your reach with Our Expertise
Unparalleled Support
With 17+ years of experience, FCI expert will work with you at all levels ensuring smooth onboarding and support 24*7.
Scalability
Elevate your ROI by optimizing deliverability and engagement through Varta.
User-Friendly Interface
FCI’s user-friendly interface facilitates seamless collaboration, empowering teams to execute impactful campaigns without any hassle.
Comprehensive Compliance
FCI ensures meticulously adhering to anti-spam laws and stringent data privacy regulations.
Other Solutions
Omnichannel Orchestration
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Customer Experience Dashboard
Visualise, nurture and convert better through real-time decision-making without any additional investment in marketing tech stack.
Hyper-personalized Communication
Unlock the power of hyper-personalization and enhance the customer lifetime value
Bi-directional & Interactive Communications
Varta extends dynamism and interactivity across channels – SMS, WhatsApp, Email, pURL, pVideo, and interactive HTML.
Resources
VARTA’s Hyper-Personalization Engine: Fueling Growth for Future-ready Banks
Real-Time, AI-Driven Interactions That Convert—At Scale and Without Manual Effort Today’s customers expect more than transactional updates—they expect relevance. From
Rethink Financial Transaction Notifications with VARTASignal
Reliable, Real-Time Messaging Across Every Channel – No Failures, No Delays The banking environment is built on trust and responsiveness.
