In today’s digital age, businesses are faced with an overwhelming amount of data. From customer interactions to financial transactions, to website analytics, the data is endless. However, data alone doesn’t provide much value to a business. It’s the insights derived from this data that can lead to business growth and success. This is where Business
Category: Customer journey mapping
Customer journey mapping is a powerful tool for businesses seeking to understand and improve their customers’ experiences. It is a process of visualizing the entire customer journey, from the initial point of contact with a brand through to post-purchase follow-up, in order to identify pain points, opportunities for improvement, and ways to increase customer loyalty.
You might have come across this blog searching for ways to improve customer retention at your organization. Before we dive into the topic, let’s ask some basic but important questions… What is the most vital asset for your company? There are many good answers to this question; however, considering the theme of the blog, your
Customer engagement with an organization for a number of reasons and most of them can be categorized into different journeys involving various digital channels. Out of them, the most important is the customer onboarding journey. A customer onboarding journey begins with the step of onboarding new clients to understand all the product features followed by
Another Milestone Unlocked for FCI! It brings us immense pleasure to share that our organization has been positioned among Customer Communications Management (CCM) Software Service Provider Leaders in India for Banking and Financial Services, Insurance, Public Sector, and Utility verticals in 2022 Aspire CCM Service Providers Leaderboard™. FCI has always played a pivotal role in
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better