Skip to content
Home » customer-experience » features » Hyper-Relevant, Real-Time Banners for Personalized Banking In-App Experiences

Hyper-Relevant, Real-Time Banners for Personalized Banking In-App Experiences

In-app Banner

When Customers Are Already In The App, That’s The Moment To Act

VARTA delivers hyper-relevant, real-time banners directly into the user’s in-app experience, aligned to their financial behavior, journey stage, and intent.

The Smarter Way To Engage Active Users

Whether it’s showcasing a new savings plan, reminding about credit card dues, or alerting about an investment opportunity, these banners ensure your message appears at the right place, right time, and to the right customer

Reach Customers When They’re Most Engaged

Connect with users who are already active within your banking environment. No ignored alerts or missed notifications — just contextual communication that fits seamlessly into their experience.

Make Every Screen An Opportunity

Turn every screen into an engagement touchpoint. Highlight savings plans, remind about due payments, or promote new features — right where decisions happen.

Drive Relevance, Retention, And Conversions 

Each banner adapts to customer behavior and intent in real time, ensuring the right message reaches the right audience — boosting response rates, loyalty, and lifetime value.

Transform Every In-app Banner Into A Personalized, Context-aware Interaction

Stop broadcasting the same in-app banner to everyone. Turn generic screens into dynamic, data-driven conversations that respond to customer behavior, intent, and context in real time

VARTA analyzes each customer’s activity, journey stage, and profile to decide who sees what, when, and why — ensuring every banner feels personally relevant.

Replace manual scheduling with event-driven orchestration. Trigger banners automatically during key moments like repayments, deposits, offers, or feature discovery.

Go beyond static visuals with rich, flexible banners that include CTAs, animations, and adaptive layouts. Deliver on-screen experiences that inform, engage, and prompt instant action.

Track impressions, clicks, engagement paths, and direct revenue impact — connecting every banner to actual business outcomes, not just view counts.

How VARTA Works?

Wondering how it’ll work for you?

Take a Product Tour
Talk to an Expert

The Intelligence Behind Every In-App Interaction

VARTA powers every in-app engagement with real-time intelligence, precision targeting, and compliance, ensuring every message feels timely, relevant, and trusted

Context-Aware Targeting

Leverage behavioral and transactional triggers like bill payment, portfolio view, or account summary — to deliver precise, personalized in-app messages that truly resonate.

Adaptive Design & Placement

Choose from full-screen takeovers, mid-screen nudges, or subtle floating banners. VARTA auto-optimizes layout, timing, and frequency for maximum engagement without disrupting user flow.

On-The-Fly Personalization

Inject live data variables such as name, account insights, investment tips into banners for deeply personal and compliant messaging at scale.

Full Governance & Compliance

Every in-app message is governed through VARTA’s centralized approval and compliance layer. Audit trails, template approvals, and data safeguards come built-in.

Seamless Integration, Zero Code

Deploy new campaigns without app updates or developer intervention. VARTA’s orchestration layer integrates directly with your app SDKs, ensuring flexibility and speed.

Unified Insights Across Channels

See how in-app banners influence user journeys alongside SMS, email, or RCS. VARTA connects every interaction back to business impact — in one governed dashboard.

Engagement That Earns Trust, Drives Conversion, And Builds Lifetime Value

Engage At The Right Moment

Reach customers precisely when their intent is active — not after. Every in-app placement feels timely and relevant.

Build Instant Trust

Deliver banners that feel assisting, not advertising — adding genuine value to each customer interaction.

Convert with Context

When timing, personalization, and relevance align, engagement naturally turns into measurable action.

Grow Lifetime Value

Each meaningful interaction strengthens relationships, driving loyalty, retention, and sustainable growth.

Other Solutions

Omnichannel Orchestration

Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel. 

Discover More
Customer Communication Management Solutions | FCI Transforming Customer Engagement

Customer Experience Dashboard

Visualise, nurture and convert better through real-time decision-making without any additional investment in marketing tech stack. 

Discover More
Intelligent Chatbot | FCI CCM

Hyper-personalized Communication

Unlock the power of hyper-personalization and enhance the customer lifetime value 

Discover More
Intelligent Chatbot | FCI CCM

Bi-directional & Interactive Communications

Varta extends dynamism and interactivity across channels – SMS, WhatsApp, Email, pURL, pVideo, and interactive HTML. 

Discover More
Intelligent Chatbot | FCI CCM

Resources

Explore more
FCI CCM
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.