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How VARTA Uses Kafka to Redefine Real-Time Banking Communications
Banking Communication Is Broken. Kafka Knows Why. Despite billions spent on digital transformation, many banks still suffer from delayed alerts,
SMS Automation
Powering Communication to a wider reach
Connect effectively offline with existing customers by delivering transactional and time-bound updates through SMS.
Accentuate conversions through focused communications
Varta understands the unique needs and preferences of existing customers, thereby helping businesses reinforce their commitment to providing value in customer interactions.
Transactional campaigns
Varta can disseminate vital account updates to your existing customers, ensuring secure delivery through template whitelisting measures.
Increased Conversion rates
Varta’s personalized and targeted SMS campaigns lead to higher conversion rates, translating into improved revenue generation.
Cost effectiveness
SMS marketing is a cost-efficient strategy with Varta, offering a high return on investment compared to traditional marketing channels.
Varta Propels Tailored Interactions via SMS
Pull the right trigger to the right channel. Now, orchestrate smooth delivery of the SMS campaigns be it reminding of a due date, among more.
Promotions and Offers
Create seamless customer journeys with suited offerings for existing customers, to make them keep coming back.
Triggered Alerts
Personalized messaging or alerting the existing customers basis their history of interactions, patterns can provide impetus to focused communications.
Recurring campaigns
Remind customers of important actions through scheduled updates and gain customer satisfaction.
Multi-lingual support
Enhance your outreach to the remotest section with Varta’s multi-lingual support in personalized SMS communication.
Unlock the hidden potential and maximize interactions with Varta
Embark on a journey of discovery, innovation, and success, where every interaction becomes an opportunity for progress and excellence.
Dynamic Templating
Create, and personalize your SMS campaigns at scale, reaching each customer with relevant and timely messages. Foster engagement and loyalty, leading to increased conversion rates and stronger customer relationships.
Customer Segmentation
Empower businesses to categorize and create targeted SMS campaigns that resonate with specific groups, delivering communication that aligns with the unique preferences and needs of each existing segment of customers
Data Platform Integration
Rely on robust data integration to unlock the true potential of SMS marketing. Seamlessly connect data platforms, such as CRMs, analytics dashboards, and marketing automation platforms, and gain access to a wealth of customer insights.
A/B Testing
Gain valuable insights through A/B testing into what resonates with your target audience, allowing you to make informed decisions for focused SMS marketing.
Send Time optimization (STO )
Utilize STO to analyze historical engagement data and identify the optimal time for each recipient to receive an SMS. This personalized approach aims to increase open rates, click-through rates, and conversions.
Multi-channel Integration
Varta provides a suite of RESTful APIs that enable comprehensive functionality for managing email campaigns, sending transactional SMSes, tracking their performance, and accessing the data.
Connect, engage and maximize your reach with Our Expertise
Unparalleled Support
With 17+ years of experience, FCI expert will work with you at all levels ensuring smooth onboarding and support 24*7.
Scalability
Elevate your ROI by optimizing SMS deliverability and engagement through Varta.
User-Friendly Interface
FCI’s user-friendly interface facilitates seamless collaboration, empowering teams to execute impactful campaigns without any hassle.
Comprehensive Compliance
FCI ensures meticulously adhering to anti-spam laws and stringent data privacy regulations.
Other Solutions
Omnichannel Orchestration
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Customer Experience Dashboard
Visualise, nurture and convert better through real-time decision-making without any additional investment in marketing tech stack.
Hyper-personalized Communication
Unlock the power of hyper-personalization and enhance the customer lifetime value
Bi-directional & Interactive Communications
Varta extends dynamism and interactivity across channels – SMS, WhatsApp, Email, pURL, pVideo, and interactive HTML.
Resources
VARTA’s Hyper-Personalization Engine: Fueling Growth for Future-ready Banks
Real-Time, AI-Driven Interactions That Convert—At Scale and Without Manual Effort Today’s customers expect more than transactional updates—they expect relevance. From
Rethink Financial Transaction Notifications with VARTASignal
Reliable, Real-Time Messaging Across Every Channel – No Failures, No Delays The banking environment is built on trust and responsiveness.
