Digital Printing Services leveraging Customer Engagement

The year 2017 saw Direct Mail making the greatest household impact, of the tangible experience it offers its customers. On the contrary, a United States Postal Services (USPS) report recorded a decline in transactional mail responses, owing to the swift adoption of electronic delivery and the mammoth emergence of social media.

Digital Print Solutions Improving Customer Engagement

Amidst all these revolutionary transformations, how would you continue to remain impactful and grow your print business?
We list down 5 strategies you can adopt to get your messages into the hands of the customer, and not lose ground to electronic alternatives.

1. Go Paperless – Go Digital: Paperless adoption may be a big challenge for you or your client, but it comes with numerous advantages, the foremost being cost. Initially, an organization would need to invest time and money for such a transformation, but all the investment would prove worthwhile of greater efficiency and faster customer service.
2. Never miss a chance to delight your customers: Print Service Providers need to climb up the value change and make use of interactive and personalized documents, rather than static ones. Document designing, composition, printing, and mailing should be by a customer’s preferred channel of communication. Clients are more likely to engage a PSP that offers end-to-end document presentation across multiple mediums. It helps them lower the volume of expensive customer service calls, fasten payment collection, and elevate customer retention.
3. Analyze your IT Costs: Are your current IT infrastructure, both hardware and software, capable of handling additional jobs that would be coming your way? If you’ve been using multiple bits of software for various tasks like data management, composition, designing, and digital print-making delivery, consider investing in an integrated tool like GMC Inspire or HP Exstream, that reduces efforts and saves time. An efficient software will not only execute more tasks at lower costs but also help you offer additional services.
4. Adopt an Omni Channel Approach: When you spend on printing direct mailers, consider marketing digitally as well, as response rates go up when you combine print with email or text.

Digital Printing Services by FCI

Digital printing services by FCI involve the use of digital technology to print various materials. Digital printing differs from traditional methods like offset printing as it doesn’t require printing plates. Instead, it involves directly transferring digital files onto a variety of surfaces like paper, cardstock, fabric, plastic, and more.
Here are some aspects of digital printing services commonly offered by FCI or similar companies:

1. Versatility: Digital printing allows for printing on demand, making it ideal for small to medium print runs without compromising quality. FCI may offer services for various materials, including business cards, brochures, flyers, posters, banners, stickers, and more.
2. Quality and Customization: With digital printing, intricate designs, variable data (like personalized marketing materials), and vibrant colors can be achieved effectively. FCI might provide customization options to tailor prints according to client specifications.
3. Speed and Efficiency: Digital printing often offers quicker turnaround times compared to traditional printing methods. FCI may emphasize fast production and delivery of printed materials to meet tight deadlines.
4. Cost-effectiveness: For smaller quantities, digital printing can be more cost-effective than traditional methods because it doesn’t involve the setup costs associated with printing plates. FCI might highlight this advantage for clients looking for smaller print runs.
5. Proofing and Prototyping: Digital printing allows for easy proofing and prototyping. FCI may offer sample prints or proofs for client approval before the final production run.
6. Environmental Considerations: Some digital printing methods are more environmentally friendly than traditional methods due to reduced waste and fewer chemicals. FCI might promote eco-friendly printing options using sustainable materials or practices.

FCI’s digital printing services could encompass a wide range of offerings, and the specifics might vary based on their equipment, expertise, and client needs. They might also provide additional services such as graphic design, finishing, and consultation to ensure the best outcomes for their clients’ printing needs.
A large chunk of operational expenses for Digital Printing Companies goes into human resources. In times of extra workload or over capacity, instead of hiring resources, you can consider outsourced staff augmentation and save up to 50% cost.