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Customer Journey Builder | FCI CCM

Customer Journey Builder

Personalized Customer Interactions
With Varta's Customer Journey Builder

Understand the customer’s intent, perspective, and anticipate their needs. Experience improved retention rates, increased sales, and enhanced brand loyalty.
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Map Out Customer Journey To Deliver Frictionless Experiences

Create a comprehensive roadmap that outlines every touchpoint and interaction a customer experiences. Turn data into insights, interactions into conversions, and customers into advocates. Employ Varta to empower your team to deliver personalized experiences.

Empower your team to create personalized experiences, automate repetitive tasks, and cultivate lasting relationships with your existing customers.
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Comprehensive Customer Profiles

Get detailed customer profiles that consolidate all relevant information about each customer in one place, including demographics, purchase history, interaction history, preferences, and any other data points that can help you understand and segment your audience more effectively.

Analytics And Insights

Get comprehensive analytics and reporting capabilities to customer journey tracking. Access metrics such as open rates, click-through rates, conversion rates, revenue generated, and advanced analytics for deeper insights into customer behavior and preferences.

Cross-Channel Attribution

Track and attribute conversions across multiple channels and customer touchpoints. Measure the impact of your customer communications holistically and optimize your spending and resources accordingly. 

Personalization And Dynamic Content

Achieve hyper-personalization capabilities, such as dynamic content insertion, product recommendations, and personalized offers. Tailor communications to individual customer preferences and behavior, enhancing relevance and engagement.

Real-Time Data Integration

Seamlessly integrate with your legacy systems and databases to access real-time customer data. Deliver timely and relevant communications based on the most up-to-date information available.

Automation And Workflow Orchestration

Automation features that streamline the creation, deployment, and management of customer journeys. Utilize automated triggers, workflows, and decision logic for optimal outreach without manual intervention.

Seamlessly Distribute Through Any Channel

Connect with your customers across various platforms, ensuring a unified and consistent experience, and embrace the power of an omnichannel approach for a smoother, more effective communication journey.
Instant Push Notifications
Deliver dynamic updates and enticing offers through our mobile push notifications.
WhatsApp Engagement
Send personalized messages and enticing promotions through effective WhatsApp marketing solutions.
Targeted Email
Deliver captivating content and promotions with personalized email marketing strategies.
SMS Automation
Fuel engagement with targeted messages through robust SMS marketing solutions.
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Varta - Crafting Seamless Customer Journeys For Assured Success

End-To-End Personalization

Leverage data-driven insights and advanced segmentation techniques to deliver hyper-personalized interactions that resonate with customers and foster engagement, loyalty, and revenue.

Automation And Orchestration

Streamline and automate various processes and workflows involved in managing the customer journey. Ensure timely and consistent communications, optimize efficiency, and free up resources to focus on more strategic initiatives.

Comprehensive Customer Profile

Aggregate and consolidate all relevant information and data points about an individual customer into a single, centralized view. Customize and tailor every aspect of the customer journey to meet the individual needs and preferences of each customer.

Automated Categorization Process 

Automate the categorization process to improve efficiency, accuracy, and consistency in handling customer interactions. Manage large volumes of customer data by routing them to the appropriate teams or workflows based on their content or context.

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