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Current OpeningsBanking Growth, Powered by Intelligent Action Engine
Transform transactional and behavioral data into hyper-personalized action, guiding customers to their next best step.
Decisions Processed Annually
Real-Time Transactions Analyzed
Tracked ROI Improvement
Banks Already Know the Customer. Now It’s Time to Act on It
Your systems already understand customer needs, preferences, and financial behavior. What’s missing is a real-time engine that turns those insights into meaningful engagement
Instantly trigger the right message precisely at the right moment.
Ensure every action is context-aware, perfectly aligning with the individual's current needs and journey.
Deliver relevant, one-to-one experiences that move beyond generic segmentation.
Centralize orchestration to eliminate channel conflict and ensure consistent messaging across channels.
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Not Another Dashboard. Not Just Another AI
Leverage micro-segmentation, context, and intent to not just predict the next action, but also trigger real-time engagement and track results end-to-end
Delivers timely, relevant messages tailored to each customer’s behavior, profile, and intent.
Engages customers during high-impact events like payments, credits, declines, or inactivity, when decisions are made.
Coordinates personalized actions across SMS, email, app, WhatsApp, RM, and contact center.
Continuously improves decisions by learning from actual engagement, outcomes, and feedback.
Engages customers exclusively through approved, permissioned channels to ensure compliant, trusted communication.
Empowers business teams to design, test, and deploy personalized lending campaigns without IT bottlenecks.
Brochure
VARTA’s Hyper-Personalization Engine: Fueling Growth for Future-ready Banks
Real-time, AI-driven interactions that convert at scale and without manual effort
VARTASense: Because Generic AI Can’t Speak Fluent Banking
VARTASense is purpose-built for banks. Not for B2C, not retail, not SaaS
Real-Time, Contextual Intelligence- Predicts & Orchestrates High-Impact Responses
Analyzes customer intent and behaviors, instantly triggering automated actions at scale. It’s not just about gathering data—it’s about acting on it in real-time, ensuring the right response is delivered through the right channel, at the right moment.
- Micro-Segmentation & Contextual Analysis
Creates dynamic customer profiles that evolve over time, ensuring that every engagement is contextually relevant and tailored to the customer’s current needs and stage in their journey.
Seamless Multichannel PersonalizationEnd-to-End Journey Personalization
Whether it’s email, SMS, app notifications, or even direct communication from Relationship Managers, VARTASense ensures a coordinated, dynamic experience across all touchpoints. This omnichannel approach creates a consistent and personalized customer journey.
Lifestyle-Based Segmentation at Scale
Leverage rich behavioral, transactional, and demographic data with VARTASense. Target customers at scale while personalizing the experience based on their lifestyle and preferences, ensuring the right message reaches the right person, every time.
Agility & ROI-Driven ExecutionLaunch Journeys in Minutes, Not Months
With an intuitive, low-code interface, VARTASense allows banks to launch multistep, multichannel campaigns without the need for IT, enabling rapid time-to-market and flexibility in adapting to changing customer needs or market conditions.
Conversion Intelligence & ROI Attribution
Everything is tracked and tied to business KPIs, ensuring that the effectiveness of every engagement can be measured. The platform provides detailed insights on what worked, why it worked, and how to improve future interactions, ensuring that investments in customer engagement are always optimized.
VARTA Solution Suite
Shape Better Customer Journeys With One Integrated, Outcome-Focused Engagement Layer
Wondering how it’ll work for you?
VARTA Seamlessly Works With Your Existing Stack
Maximize the value of your tech investments by capturing signals and automating action
Core Banking Systems
VARTA integrates directly with your CBS to capture real-time transactional signals—so you can act instantly on deposits, loans, and payments.
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Customer Data Platform
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Explore more
Customer Relationship Management
Supercharge your CRM with actionable intelligence. VARTA prioritizes leads, recommends next-best actions, and empowers RMs to engage at the right moment.
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Unified Engagement Layer
VARTA unifies fragmented stacks into a single engagement layer bridging:
- MarTech
- CPaaS
- CCM and compliance tools
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VARTA Seamlessly Works With Your Existing Stack
Maximize the value of your tech investments by capturing signals and automating actions.
Core Banking Systems
VARTA integrates directly with your CBS to capture real-time transactional signals—so you can act instantly on deposits, loans, and payments.
Explore more
- Solution brief: VARTA Extends the Power of Core Banking Systems
Customer Data Platform
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Explore more
- Why CDPs Alone Can’t Drive Banking Growth
Customer Relationship Management
Supercharge your CRM with actionable intelligence. VARTA prioritizes leads, recommends next-best actions, and empowers RMs to engage at the right moment.
Explore more
- Boosting RM Productivity with VARTA + CRM
Unified Engagement Layer
VARTA unifies fragmented stacks into a single engagement layer—bridging martech, CPaaS, CCM, and compliance tools.
Explore more
- Simplify Your Stack: Why Banks Don’t Need 4 Different Platforms to Drive Growth
Don't Just Take Our Words For It
