Optimizing Banking Communication with Predictive, Multi-Channel Messaging

We cannot maintain all our current individual systems that support single-use cases any longer. Only if we do things from the customer's perspective, will we maintain sustainable and effective customer service. We leveraged the best of FCI solution to consolidate templates into reusable assets and cut service time by more than half. We have and will continue to count on FCI’s capabilities to deliver the remarkable.

At ICICI Bank, customers are our king, and delighting them with every interaction is our top priority. With Varta at the helm of all our communications with existing customers, we have achieved a level of personalization like never before. It has transformed the data from transactional communications into actionable insights which was hitherto untapped. We are now able to anticipate and offer tailored products and services they truly value.

In the current competitive environment, we need to be innovative and customer centric and we are happy to be associated with FCI to have the expectation set in line with customer delight. The video engagement was one of the best in the insurance market delivered by TALIC with support of FCI. The service delivery is exceptional as they have never stopped even during pandemic situation by arranging the secured way of in-house arrangements for their staff to work and ensure timely delivery of policy documents.

Since partnering with FCI, AU Bank's customer communications have undergone a remarkable transformation. Previously reliant on vendors, we now enjoy full control and valuable insights through CCM automation. The seamless job creation, template management, and CCM dashboard have truly revolutionized our approach and empowered us to manage and leverage customer communication insights.

At Yes Bank, we're passionate about making the customer experience amazing. FCI helped us reshape how we understand and communicate with our existing customers. Their CCM solution 'Varta' transforms our vast transactional communication data into actionable insights leading to a surge in satisfied customers. We now anticipate and meet customer needs more proactively.