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Precision Targeting That Understands Context
Automate Every Customer Moment
Design That Drives Action
Measure What Matters
VARTACore: Turn Routine Statements and Alerts into Strategic Touchpoints
VARTACore Helps Banks Transform Communications into Engines of Impact and Growth Banks process millions of messages every day. Be it account statements, payment
In-app Banner
When Customers Are Already In The App, That’s The Moment To Act
VARTA delivers hyper-relevant, real-time banners directly into the user’s in-app experience, aligned to their financial behavior, journey stage, and intent.
The Smarter Way To Engage Active Users
Whether it’s showcasing a new savings plan, reminding about credit card dues, or alerting about an investment opportunity, these banners ensure your message appears at the right place, right time, and to the right customer
Reach Customers When They’re Most Engaged
Connect with users who are already active within your banking environment. No ignored alerts or missed notifications — just contextual communication that fits seamlessly into their experience.
Make Every Screen An Opportunity
Turn every screen into an engagement touchpoint. Highlight savings plans, remind about due payments, or promote new features — right where decisions happen.
Drive Relevance, Retention, And Conversions
Each banner adapts to customer behavior and intent in real time, ensuring the right message reaches the right audience — boosting response rates, loyalty, and lifetime value.
Transform Every In-app Banner Into A Personalized, Context-aware Interaction
Stop broadcasting the same in-app banner to everyone. Turn generic screens into dynamic, data-driven conversations that respond to customer behavior, intent, and context in real time
VARTA analyzes each customer’s activity, journey stage, and profile to decide who sees what, when, and why — ensuring every banner feels personally relevant.
Replace manual scheduling with event-driven orchestration. Trigger banners automatically during key moments like repayments, deposits, offers, or feature discovery.
Go beyond static visuals with rich, flexible banners that include CTAs, animations, and adaptive layouts. Deliver on-screen experiences that inform, engage, and prompt instant action.
Track impressions, clicks, engagement paths, and direct revenue impact — connecting every banner to actual business outcomes, not just view counts.
The Intelligence Behind Every In-App Interaction
VARTA powers every in-app engagement with real-time intelligence, precision targeting, and compliance, ensuring every message feels timely, relevant, and trusted
Context-Aware Targeting
Leverage behavioral and transactional triggers like bill payment, portfolio view, or account summary — to deliver precise, personalized in-app messages that truly resonate.
Adaptive Design & Placement
Choose from full-screen takeovers, mid-screen nudges, or subtle floating banners. VARTA auto-optimizes layout, timing, and frequency for maximum engagement without disrupting user flow.
On-The-Fly Personalization
Inject live data variables such as name, account insights, investment tips into banners for deeply personal and compliant messaging at scale.
Full Governance & Compliance
Every in-app message is governed through VARTA’s centralized approval and compliance layer. Audit trails, template approvals, and data safeguards come built-in.
Seamless Integration, Zero Code
Deploy new campaigns without app updates or developer intervention. VARTA’s orchestration layer integrates directly with your app SDKs, ensuring flexibility and speed.
Unified Insights Across Channels
See how in-app banners influence user journeys alongside SMS, email, or RCS. VARTA connects every interaction back to business impact — in one governed dashboard.
Engagement That Earns Trust, Drives Conversion, And Builds Lifetime Value
Engage At The Right Moment
Reach customers precisely when their intent is active — not after. Every in-app placement feels timely and relevant.
Build Instant Trust
Deliver banners that feel assisting, not advertising — adding genuine value to each customer interaction.
Convert with Context
When timing, personalization, and relevance align, engagement naturally turns into measurable action.
Grow Lifetime Value
Each meaningful interaction strengthens relationships, driving loyalty, retention, and sustainable growth.
Other Solutions
Omnichannel Orchestration
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Customer Experience Dashboard
Visualise, nurture and convert better through real-time decision-making without any additional investment in marketing tech stack.
Hyper-personalized Communication
Unlock the power of hyper-personalization and enhance the customer lifetime value
Bi-directional & Interactive Communications
Varta extends dynamism and interactivity across channels – SMS, WhatsApp, Email, pURL, pVideo, and interactive HTML.
Resources
How VARTA Redefines Real-Time Banking Communications with Advanced Data Streaming
Banking Communication Is Broken. Kafka Knows Why. Despite billions spent on digital transformation, many banks still suffer from delayed alerts,
VARTA’s Hyper-Personalization Engine: Fueling Growth for Future-ready Banks
Real-Time, AI-Driven Interactions That Convert—At Scale and Without Manual Effort Today’s customers expect more than transactional updates—they expect relevance. From
