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From Notifications to Conversations
From Tool Overload to One Platform
From Campaigns to Real-Time Moments
From Delivery Metrics to Measurable Outcomes
VARTACore: Turn Routine Statements and Alerts into Strategic Touchpoints
VARTACore Helps Banks Transform Communications into Engines of Impact and Growth Banks process millions of messages every day. Be it account statements, payment
Rich Communication Services
Turn Every Message Into A Trusted, Interactive Moment
VARTA’s RCS simplifies communication, ensuring every customer interaction builds trust and lasting loyalty.
Gateway To Real-Time, Media-Rich Conversations For Banking Customers
Deliver banking communication that feels personal, intuitive, and human
Secure & Brand-Verified
Eliminate the ambiguity of plain text and protect customers from fraud and spoofing. Send RCS messages from verified business profiles, displaying bank’s name, logo, and brand colors.
Interactive & Action-Ready
Move beyond one-way alerts. Add buttons, carousels, documents, images, or videos so customers can acknowledge, respond, book, apply, or transact — directly within the message thread.
Hyper-Personalized Engagement
Leverage first-party banking data from core systems, CRM, mobile app journeys, and behavioral signals to craft messages uniquely tailored to each individual’s needs and moments.
RCS, Reimagined for Banking Growth
Transform RCS from a messaging channel into an intelligent engagement ecosystem that drives trust, action, and growth
RCS messages feel branded, contextual, and relevant — not transactional.
Data, communication, templates, governance, intelligence — all unified in VARTA.
Messages are triggered the moment intent appears — not on scheduled blasts.
Track not just delivery and views, but clicks, responses, and completed actions.
Contextual RCS Messaging, Powered By VARTA
A unified orchestration and messaging engine purpose-built for BFSI scale, compliance, and outcomes
Drag-And-Drop Rich Message Builder
Create RCS templates with carousels, video cards, buttons and logos without developer dependencies. Your compliance and marketing teams are in control.
Unified Data & Customer Intelligence
VARTA unifies customer profiles across core banking, CRM, digital channels, and transaction systems — enabling highly accurate segmentation, personalization, and next-best-action decisions.
Orchestration & Smart Fallback
If RCS isn’t supported on a device, VARTA automatically switches to SMS, email, or app push, ensuring consistent communication and no drop in reach.
Real-Time Trigger Engine
Activate RCS messages at high-value customer moments like repayment reminders, investment nudges, cross-sell offers, risk alerts, or fraud signals.
Governance & Compliance By Design
All message templates, approvals, identity verification, and audit history are centralized — ensuring regulatory and brand adherence across teams.
Performance & Conversion Insights
Measure impressions, clicks, CTA engagement, funnel impact, and downstream conversions — proving ROI instantly.
Connect, Engage And Maximize Your Reach With Our Expertise
Higher Engagement
Achieve significantly higher engagement and conversion rates compared to legacy SMS.
Stronger Trust
Enhance brand credibility, reducing opt-outs and boosting trust in every message.
Improved Efficiency
Optimize operational efficiency by consolidating messaging, compliance and analytics in one platform.
Growth Impact
Turn your first-party data into actionable intelligence—and monetize it via meaningful conversations.
Other Solutions
Omnichannel Orchestration
Experience versatile interactivity with Varta’s command centre that streamlines communication of the customer according to the preferred channel.
Customer Experience Dashboard
Visualise, nurture and convert better through real-time decision-making without any additional investment in marketing tech stack.
Hyper-personalized Communication
Unlock the power of hyper-personalization and enhance the customer lifetime value
Bi-directional & Interactive Communications
Varta extends dynamism and interactivity across channels – SMS, WhatsApp, Email, pURL, pVideo, and interactive HTML.
Resources
How VARTA Redefines Real-Time Banking Communications with Advanced Data Streaming
Banking Communication Is Broken. Kafka Knows Why. Despite billions spent on digital transformation, many banks still suffer from delayed alerts,
VARTA’s Hyper-Personalization Engine: Fueling Growth for Future-ready Banks
Real-Time, AI-Driven Interactions That Convert—At Scale and Without Manual Effort Today’s customers expect more than transactional updates—they expect relevance. From
